Antonio Polato Maxfone - Le idee non dormono mai 2018

IUSVE

I started my studies in Sciences and Techniques of Graphic and Multimedia Communication in 2014, concluded in October 2017 with 110/110 cum laude final evaluation. The title of my thesis is “On Demand: the language of a new way of doing television“.

I am currently a student at the same university of the master course in Web Marketing & Digital Communication.

In these years, having joined the IUSVE social TEAM, I participated in many events in the sector (among others: Social Media Strategies Day, Your Best Day, Ok Days), participated as an audience to various television broadcasts (Italy’s Got Talent, Le Invasioni Barbariche, Che Tempo Che Fa) and had the opportunity to get in touch with many companies (QuiCibo, City of Verona, Arte Laguna Prize, Cappelletto, Arrital, Ferrari Trento).

I was present for three editions at the workshop / contest “Le idee non dormono mai“: in 2015 as a helper in the organization, in 2016 as a participant, in 2018 as a communication coach.

  • Merit study award for the academic year 2014-2015
  • Second place – Le idee non dormono mai 2016
  • Project reported – Le idee non dormono mai 2016
  • Merit study award for the academic year 2015-2016
  • Best thesis of Bachelor in Sciences and Techniques of Graphic and Multimedia Communication
  • Best Social Media Marketing project for Ferrari Trento

WEB MARKETING & DIGITAL COMMUNICATION

Vodafone, during unconventional marketing lab, asked us to imagine a communication campaign for a new telephone rate identifying channels and communication levers and identifying specific targets.

What we had to do was: user research, campaign’s name, channel identification, communication concept (with prototype), communication plan with a timeline.

Above you can see the video promo of the project. I worked on storyboard, vfx and post-production.

Ferrari Trento, during the Social Media Marketing workshop, has requested the development of a campaign, for the period of November / December 2018, with the aim of increasing the company’s awareness in Italy and abroad, positioning it as ambassador of the Art of Italian Living. The project, which envisaged the drafting of an editorial plan limited by a budget, was awarded by Ferrari Trento as the best.

Above you can see the video promo of the project. I worked on storyboard, shooting, vfx and post-production.

Arrital cucina, a brand that designs, manufactures and sells designer kitchens, wanted to investigate and project itself on a demographic and sociological level and listen to the X generations (born between 1965 and 1980) and Y (born from the 80s to 2000) in order to be ready to interpret their needs in terms of marketing and satisfy tomorrow both the adults target and the young (x e y) target of tomorrow.
My team and I have analyzed the target and realized, in 9 days, a marketing strategy including a new product and new communication strategies, also in view of the 2018 Salone del Mobile.

Above you can see the video promo of the project. I worked on storyboard and post-production.

SCIENZE E TECNICHE DELLA COMUNICAZIONE GRAFICA E MULTIMEDIALE

Cappelletto, during the multimedial communication workshop, has requested the design of a dynamic logo, a promotional video and a coordinated web design project.

Above you can see the video promo of the project. I worked on storyboard, shooting and post-production.

Arte Laguna, during the design, advertising and communication workshop, has requested the design of two catalogues, promotional banners and flyers, a video teaser and a plastique of the Venice’s Arsenale, main location of the event. Click here to see the details of the project.

Above you can see the video promo of the project. I worked on storyboard, vfx and post-production.

2015: organizzazione e supporto

I collaborated with the IUSVE University in organizing and supporting the workshop “Le idee non dormono mai”. In detail, I edited the communication on the university’s official social networks (Facebook, Twitter, Instagram) and provided support for the students at the workshop.

2016: Hinckley

From September 26th to 30th 2016 the students of the Baccalaureato Degree / Bachelor Degree in Sciences and Techniques of graphic and multimedia communication participated, in the location of Villa Ottoboni in Padua, at the eighth edition of the workshop of “Le idee non dormono mai”. Both University’s Campus were compared with the same companies in a competition between ideas and projects with the collaboration of prestigious companies of the territory.

As a team leader I had great satisfaction with my working group composed by Giulia Bossi, Silvia Boracchi, Enrico Cadura, Giovanni Davoli and Marika Sarzi Sartori (with the collaboration of Andrea Dalla Torre). The communication project based on the new media created for Mash (the historical brand of the company Acon Retail srl that offers clothing lines that have characterized the Italian casual style since 1974) was appreciated by the jury, which awarded us the second place, and the commission itself that assigned us the “Project reported” award.

2018: communication coach

I returned to work to the workshop “Le idee non dormono mai” in 2018, this time as a Communication Coach. I followed 4 groups involved in creating a graphic and marketing project for a new Maxfone’s product.

TESI DI LAUREA

Student: Antonio Polato
Thesis title: On Demand: the language of a new way of doing television
Lecturer: Prof. Mariano Diotto
Adjunt professor: Prof. Cristiano Dal Pozzo
Chairman of the thesis commission: Prof. Nicolò Cappelletti
Thesis discussion date: 24 ottobre 2017
International degree inScienze e tecniche della comunicazione grafica e multimediale

With the new millennium, millions have begun to abandon the traditional television entertainment offered to entrust (sometimes using piracy) to websites such as Hulu, YouTube and Netflix. On Demand has changed the way television is made and its use, so the idea that the Internet is “killing” is widespread. This new model has created new ways to use that and new languages, promoting experimentation, whose success is only determined by a very difficult audience to control, who is open to a free and democratic fruition of audiovisual material. In this thesis we will make a semiotic study of the evolution of this tendency to understand what the future of television entertainment could be and how language could evolve.

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