mediaset play antonio polato


From March 2019 I worked in Mediaset’s Content Factory department with Andrea Girolami, digital content development manager. I carried out the following activities:

• Management and publication of web content

• Participation in meetings with TV show’s productions to define new editorial needs.

This experience allowed me to:

• understand and manage web content related to the TV schedule;

• understand and manage original productions such as interviews and video chats;

• sharpen the teamwork‘s aptitude.

I wrote short articles (called “cards”) with the aim of describing video clips in order to optimize them in a SEO perspective. I also created short original videos designed for use on the move.

For each article, I had to search the main keywords in trend and write a SEO text in a simple and clear language. Click here to read an example about the 20th anniversary of Big Brother TV show.

I also wrote some articles about topics covered by Mediaset’s TV shows at the same time as the were broadcasted. Click here to read an example about Pomeriggio Cinque.

Videos are made with Wochit. I managed all the phases of their realization, from the ideation of storytelling, to the selection of the scenes up to the narrative structure to be adopted, including the musical choices and the copy. Here are some examples.

Play Cult aims to revive the best moments in Mediaset’s history by selecting the clips of its most popular TV shows.

My task was to enter the digitalized archive of Mediaset, look at all the episodes of some programs (“Bim Bum Bam”, “Mai dire Gol”, “Popcorn”, “Superclassifica Show” and “Grand Hotel”) e and select clips to upload to the Mediaset Play’s platform.

For example, I proposed a video about Paolo Bonolis talking about the women’s national footbal team during a Bim Bum Bam‘s episode in the 1980s. The video was immediately published on Mediaset Play and some newspapers like Huffington Post and TgCom24 talked about it.

I also helped social media managers to subtitle videos to upload on Facebook and on Instagram.

Finally, I created some videos about 1980s’ and 1990s’ pop culture managing, as for Play Now, all the creative steps. Here are some examples.

Client name:
Mediaset - R.T.I. Reti Televisive Italiane
Cologno Monzese (MI)
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